Why rebrand?
When should you rebrand?? 
How do you remain true to your heritage while courageously moving forward??? 
What were you thinking????

Joins one of Perth’s most awarded communications and branding experts, Mark Braddock from Block, to discuss PICA’s recent internationally recognised rebranding. Mark will share insight into the process of creating a brand identity designed to provoke, grab attention and differentiate … and then redoing it because just wasn’t right.

This conversation will be of value to business owners, cultural professionals, designers, students, and anyone with an interest in the business of design, culture and creativity.

This event is part of the Fremantle Design Week Conversations Series.

Students and concession card holders can use code FDWCONCESSION for 10% off tickets.

Conversations Series presented by:

A naturally gifted creative entrepreneur, Mark Braddock is the co-founder and creative strategy director of Block. Mark and his partner Tanya grew Block from a poolroom startup into one of Australia’s leading brand-first agencies. His journey began with a Cannes Young Lions win that led to senior roles at Ogilvy New York and The Martin Agency, working on major brands like IBM, American Express, and Jaguar. Despite the big awards and major accounts, Mark always dreamed of building something with Tanya that meant more than just success. A place where creativity can unleash real positive change for clients, consumers, and the world. It didn’t exist when they returned to Perth, so they built it.

Housed in an iconic heritage building in the heart of Perth, PICA is the place to experience the very best of local, Australian and international contemporary art in Western Australia.

Over its 30-year history, PICA has operated as both a producing and presenting organisation, delivering an annual program of changing exhibitions, seasons in contemporary dance, experimental theatre, new music and live art as well as a range of artist-in-residence programs.

PICA works with artists who are trail-blazers, exemplars, innovators and change-makers and acts as a site for challenging and timely conversations.

Its programs are carefully crafted, ensuring connections are forged not only between artists and audiences but across art forms, cultures and geographies. For artists, audiences and other communities it serves, PICA is a meeting place, a provocateur, a resource and most importantly a partner in the realisation of big and new ideas.

As specialists in selling design-led homes, ZSA ZSA Property believes in the power of great design to help people live in more meaningful ways. Through selling, sharing and celebrating beautiful homes, ZSA ZSA Property is dedicated to helping their clients reach their potential – setting a new standard of excellence. They combine astute design knowledge and traditional service with modern technology and digital trends, ensuring every sales and marketing campaign is strategic, polished, and multifaceted. This approach, paired with their discerning eye and access to the media, gives clients a unique advantage in a crowded market. At ZSA ZSA Property, every beautiful home has a story, and it’s their mission to sell it.